Marketing Abbreviations [PDF] – GK Notes

 Marketing Abbreviations  – Hello Friends, Nowadays in almost all government and non-government competitive examinations General Knowledge (GK) related questions are being asked. Here, We have collected important topics related to General Knowledge (GK) which have been asked in various competitive exams like Bank, SSC, Railway, UPSC.

Must Read : 1000+ GK Tricks (जीके ट्रिक्स)

Here we are providing you a list of Marketing Abbreviations. Question related to Marketing Abbreviations are generally asked in various competitive examinations. Please check below given list of Marketing Abbreviations, It will surely help you to score more in your competitive examination.

S. No. Abbreviations Marketing Terms
1. ABM Account Based Marketing
2. ALCO Asset- Liability Management Committee
3. APR Annual Percentage Rate
4. ATM Automatic Teller Machine
5. ASSOCHAM The Associated Chambers of Commerce and Industry of India
6. B2B Business to Business
7. BEP Break Even Point
8. BI Business Intelligence
9. BG Bank Guarantee
10. BPO Business Process Outsourcing
11. CTR Click Through Rate
12. CPC Cost Per Click
13. CPL Cost Per Load
14. CPS Cost Per Sale
15. CMS Content Management System
16. CRM Content Relationship Management
17. CLS Consumer Location System
18. CLV Customer Lifetime Value
19. CRM Customer Relationship Management
20. CDI Category Development Index
21. CNP Card holder Not Present
22. CRR  Cash Reserve Ratio
23. EM Email
24. EFT Electronic Fund Transfer
25. EMI Equated Monthly Installments
26. EOQ Economic Order Quality
27. FDI Foreign Direct Investment
28. FDR Fixed Deposit Receipts
29. FII Foreign Institutional Investor
30. GRP Gross Rating Point
31. GDP Gross Domestic Product
32. HNI High Net worth Individual
33. IDRA Industries Development and Regulation Act
34. IMF International Monitory fund
35. IPO Initial Public Offering
36. IRDA Insurance Regulatory and Development Authority
37. IRR Internal Rate of Return
38. KYC Know Your Customer
39. LTV Life Time Value
40. LC Letter of Credit
41. LIBOR London Inter Bank Offered Rate
42. MKT Marketing
43. MAP Marketing Automation Platform
44. MLM Multi Level Marketing
45. MR Market Research
46. MS Market Share
47. MAA Marketing Authorization Application
48. MS Marketing surveillance
49. M& A Mergers and Acqisitions
50. MIS Management Information System
51. MR Marginal Revenue
52. NPD New Product Development

This is just for information purpose and to avoid curiosity of many competitive examination aspirants. This information is a part of GK Notes. I tried my level best to make it accurate but still if you find anything wrong in this list then you please feel free to notify us. You please just comment in the below comment box, We will do it correct as soon as possible.

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