General Knowledge » GK Notes » Marketing Abbreviations
Marketing Abbreviations – Hello Friends, Nowadays in almost all government and non-government competitive examinations General Knowledge (GK) related questions are being asked. Here, We have collected important topics related to General Knowledge (GK) which have been asked in various competitive exams like Bank, SSC, Railway, UPSC.
Must Read : 1000+ GK Tricks (जीके ट्रिक्स)
Here we are providing you a list of Marketing Abbreviations. Question related to Marketing Abbreviations are generally asked in various competitive examinations. Please check below given list of Marketing Abbreviations, It will surely help you to score more in your competitive examination.
| S. No. | Abbreviations | Marketing Terms |
| 1. | ABM | Account Based Marketing |
| 2. | ALCO | Asset- Liability Management Committee |
| 3. | APR | Annual Percentage Rate |
| 4. | ATM | Automatic Teller Machine |
| 5. | ASSOCHAM | The Associated Chambers of Commerce and Industry of India |
| 6. | B2B | Business to Business |
| 7. | BEP | Break Even Point |
| 8. | BI | Business Intelligence |
| 9. | BG | Bank Guarantee |
| 10. | BPO | Business Process Outsourcing |
| 11. | CTR | Click Through Rate |
| 12. | CPC | Cost Per Click |
| 13. | CPL | Cost Per Load |
| 14. | CPS | Cost Per Sale |
| 15. | CMS | Content Management System |
| 16. | CRM | Content Relationship Management |
| 17. | CLS | Consumer Location System |
| 18. | CLV | Customer Lifetime Value |
| 19. | CRM | Customer Relationship Management |
| 20. | CDI | Category Development Index |
| 21. | CNP | Card holder Not Present |
| 22. | CRR | Cash Reserve Ratio |
| 23. | EM | |
| 24. | EFT | Electronic Fund Transfer |
| 25. | EMI | Equated Monthly Installments |
| 26. | EOQ | Economic Order Quality |
| 27. | FDI | Foreign Direct Investment |
| 28. | FDR | Fixed Deposit Receipts |
| 29. | FII | Foreign Institutional Investor |
| 30. | GRP | Gross Rating Point |
| 31. | GDP | Gross Domestic Product |
| 32. | HNI | High Net worth Individual |
| 33. | IDRA | Industries Development and Regulation Act |
| 34. | IMF | International Monitory fund |
| 35. | IPO | Initial Public Offering |
| 36. | IRDA | Insurance Regulatory and Development Authority |
| 37. | IRR | Internal Rate of Return |
| 38. | KYC | Know Your Customer |
| 39. | LTV | Life Time Value |
| 40. | LC | Letter of Credit |
| 41. | LIBOR | London Inter Bank Offered Rate |
| 42. | MKT | Marketing |
| 43. | MAP | Marketing Automation Platform |
| 44. | MLM | Multi Level Marketing |
| 45. | MR | Market Research |
| 46. | MS | Market Share |
| 47. | MAA | Marketing Authorization Application |
| 48. | MS | Marketing surveillance |
| 49. | M& A | Mergers and Acqisitions |
| 50. | MIS | Management Information System |
| 51. | MR | Marginal Revenue |
| 52. | NPD | New Product Development |
This is just for information purpose and to avoid curiosity of many competitive examination aspirants. This information is a part of GK Notes. I tried my level best to make it accurate but still if you find anything wrong in this list then you please feel free to notify us. You please just comment in the below comment box, We will do it correct as soon as possible.
| Subject Name : General Knowledge |
| Exam Name : UPSC, SSC, KVS, NVS, IBPS, RBI, SBI, RRB |
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